Marketing Roadmap

Are you new to the world of marketing and not sure where to start? This Marketing Roadmap will guide you through the essential steps to establish and grow your business online and offline.

Answering the Question: "I am new, what do I do?"

Start Here

Begin with the basics to establish your business presence.

Setup a Website

Create a professional website to showcase your services and provide a hub for your online presence.

Verify Google Business Listing

Claim and verify your Google My Business listing to appear in local searches and on Google Maps.

Build Social Media

Create accounts on major social media platforms such as Facebook, Instagram, and Twitter and start posting relevant content to engage with your audience.

Design and Buy Business Cards

Get professionally designed business cards to network and promote your business offline.

Social Post Frequently

Maintain an active social media presence by posting regularly to keep your audience engaged. We recommend 3 to 5 times weekly.

Post in Local Groups

Engage with local community groups on social media platforms to promote your business and services. This could be local Facebook groups, NextDoor, or other public advertising groups.

Get All "Other" Socials

Create and optimize profiles on additional platforms like Yellow Pages, Yelp, Better Business Bureau, Twitter, and LinkedIn to expand your online presence.

Print Materials (Flyers & Yard Signs)

Design and distribute print materials to increase local visibility and attract potential customers.

Networking Events

Attend local networking events and build relationships with other businesses and potential customers.

More Time Than Money

If you have more time to invest than money, focus on

these cost-effective strategies.

More Money Than Time

If you have a budget to invest in marketing but limited time, focus on these paid strategies to accelerate your growth.

Paid Ads

Invest in online advertising through platforms like Google Ads, Facebook Ads, and Instagram Ads to reach a larger audience quickly.

SEO (Search Engine Optimization)

Hire an SEO expert to improve your website's search engine ranking and drive organic traffic to your site.

Active Google Business Optimization

Consider how you rank in your local area map pack on Google. It is possible with time and effort to continue to rank higher and higher.

Setup a CRM System

Implement a CRM system to manage customer interactions and streamline your business operations.

Build Email List

Start collecting email addresses from customers and prospects to create a valuable email list for future marketing campaigns.

Get Started Today

Whether you're just starting out or looking to take your marketing efforts to the next level, this roadmap provides a clear path to success. Start with the basics, leverage your time effectively, and invest in paid strategies as your business grows. If you need personalized assistance, our team is here to help you every step of the way.

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