"I Hear Facebook Ads Don't Work": Facebook generates billions annually from ads. If they didn’t work, advertisers wouldn’t use them.
Lack of Budget: Paid ads are no longer cheap. If you lack a sufficient budget, it's better to save your money.
Wrong Expectations: Ads aim to build a system for consistent engagement with prospects, nurturing them into buyers.
Misunderstanding How FB Ads Work: Facebook ads aren’t a vending machine. Misunderstanding their mechanics can lead to ineffective DIY attempts.
Do I Have the Budget?: Assess if your budget is sufficient and appropriate for your specific needs.
Can I Sustain Running Ads?: Are you committed to building a long-term system or just seeking quick income?
Do I Expect Instant Results?: While some immediate results are possible, effective ads take time to cultivate an engaged audience.
Do I Have the Ability to Follow Up with Leads?: Ensure you have the time and energy to follow up with leads effectively, as this requires significant effort.
Turn This Off!: Boosted posts often don’t work reliably for most businesses. They are hit or miss and not a dependable lead source.
The Quick and Dirty: Boosted posts are for visibility and engagement. Real ads, purposefully set up, are better for generating sales-ready clicks.
What Budget Do I Need?: Budget requirements vary by industry and competition. More advertisers usually mean higher budgets.
Expectations for ROI/ROAS: While aiming for a good return, remember that factors like returning customers, referrals, and upsells affect ROAS and can be hard to track in local services. Having systems in place to attribute sales is crucial.
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