Google Ads Management

Google ads can be a powerful tool for reaching your target audience and driving business growth. Despite common misconceptions, many advertisers find success on the platform.

Common Misconceptions About Google Ads

  • "I Hear Google Ads Don't Work": Google generates billions annually from ads. If they didn’t work, advertisers wouldn’t use them.

  • Lack of Budget: Paid ads are no longer cheap. If you lack a sufficient budget, it's better to save your money.

  • Wrong Expectations: Ads aim to build a system for consistent engagement with prospects, nurturing them into buyers.

  • Misunderstanding How Google Ads Work: Google ads aren’t a vending machine. Misunderstanding their mechanics can lead to ineffective DIY attempts.

Considerations Before Running Google Ads

  • Do I Have the Budget?: Assess if your budget is sufficient and appropriate for your specific needs.

  • Can I Sustain Running Ads?: Are you committed to building a long-term system or just seeking quick income?

  • Do I Expect Instant Results?: While some immediate results are possible, effective ads take time to cultivate an engaged audience.

  • Do I Have the Ability to Follow Up with Leads?: Ensure you have the time and energy to follow up with leads effectively, as this requires significant effort.

Campaign Types

  • Turn This Off!: Smart Campaigns often don’t work reliably for most businesses. They are hit or miss and not a dependable lead source due to their lack of customization.

  • Smart Campaigns: These are designed for ease of use, automating much of the process but can lack the fine-tuning needed for specific goals.

Budget Considerations

  • What Budget Do I Need?: Budget requirements vary by industry and competition. More advertisers usually mean higher budgets.

  • Expectations for ROI/ROAS: While aiming for a good return, remember that factors like returning customers, referrals, and upsells affect ROAS and can be hard to track in local services. Having systems in place to attribute sales is crucial.

Want to Talk more?

Contact us to learn more about how our Google Ads Management service can help your business grow. We'll start with a comprehensive assessment and provide a custom strategy tailored to your needs.

Copyright © 2024 ResourceHub Media | Terms of Service & Privacy